Chris Fordham and I were e-chatting . . . there must be something interesting to do, quoth I. Why not speak to Peter Younie at Cameron Peters, quoth he.
Peter spake thusly:
A. Browsing! Browse, browse, browse. Particularly browse decorative lighting. Why?
First, because you’ll really enjoy it—it’ll feel very self indulgent. All the great designers and architects of the last 100+ years designed a light, many of which are still in production. And so many materials and skilled techniques have been used, from Murano glass to 3D printing.
Secondly, because, well . . .
Q. What is the subject that comes up most often when we are discussing the UK market with non-UK suppliers?
A. How do we make interior designers aware of our products?
Foreign brands assume the traditional rep model: that agents regularly visit studios to spend an hour or so chewing the fat and leafing through a catalogue with the senior designers. As if?!
But they might reasonably point out that there are few effective alternatives. In the UK, we have virtually no lighting shops and only the most superficial coverage of lighting in magazines and blogs. Attendance at trade fairs, even the ones in London, is rare.
This is difficult for you, too. You can’t specify something if you don’t know about it. The result tends to be repeated use of a small number of brands, combined with random discoveries, previously in magazines, now in Instagram. And, without the depth of knowledge, professionals and the public alike keep choosing the same thing (at the moment, ballsonsticks®). Once the reaction sets in, imagine how dated such lights are going to look! At least they have been really cheap, since the Chinese factories jumped on the bandwagon.
So now, suddenly, unexpectedly, we have the time to put things right! There is time to browse, time to see what is new in particular categories, or new in the collections of brands we like, or time to explore the work of brands and designers whose creativity we have been drawn to in the past, but not had the chance to investigate more deeply. Best of all, there is time for serendipity, to find and then explore lights and artists we’d previously known nothing about.
Thirdly, because the Cameron Peters LIGHT FINDER was designed to make it at easy as possible to browse. Its time has come!
Click here and then you have various options.
Click on “Recent Introductions” and you get an undifferentiated spread of new items, in various typologies (wall, floor, table…), from various suppliers.:
This allows you to look without preconceptions: everything is anonymized. Click on any of them, though, and you immediately discover what it is, from which brand and by which designer. You may find after a while that the same brand or designer keeps popping up: that’s when you investigate them more fully.
If you want to look more deeply into the collections of a specific maker, you click “By Maker” on the home page. Each category is organized with the most recent items first. As throughout the LIGHT FINDER, they are identified by a red “new”. Ths is the first of LZF’s pendant pages:
On the other hand, your priority may not be the maker—you may want to see what new pendants there are, from all reliable sources. In which case, from the home page, you’d click on “Indoor Lights”, then on “Suspended Lights”. This is what you get, using the option to have more images per page:
Note that from any light you have the option to find out more by downloading the maker’s PDF catalogue(s)!!!
And I’d love it if there was a growth in interest in the designers of lights. It’s easy to do: the entries for most products identify the designer. So you can find out about who was responisble for designs you like. At the top of each LIGHT FINDER page, you have the option to search “By Designer”. Don’t know where to start? Go through the list and pick out names you know; the results may surprise you! Or go to a personal favourite of mine, Antoni Arola.
I said above from “any reliable source”. This is literally critical. If you find something on Instagram or Pinterest, you’ve no idea about the quality of the brand or its products—even if they are safe. Whereas the LIGHT FINDER is the only curated database of decorative lighting on the internet. We personally choose who is included, whereas any other database is made up of those brands that have paid to be there, or that an agency represents/distributes. It also means that some well-known brands are not in the LIGHT FINDER. This is because we know there are problems with the admin, or product quality, or even their commercial viability. It’s not that every brand included is perfect; more that we know what the issues are and how to mitigate them. In fact, you can get answers (and prices) from us in twinkling about any light from the 82 brands currently represented.
So do now revel in your browsing — with a clear conscience!
JB: Chris: was that an advert, do you think?
CF: well, it was definitely Peter Younie.
JB: The LIGHT FINDER is fun, though. Isn’t it.