That single word ‘Retail’ – it covers a lot of territory; physical, emotional, psychological, and it says so much about the way that we live and our relationship with the world outside our front doors. There are seismic changes happening in the high street, and amidst the chaos we need to think again about what ‘retail’ means to us in the context of global marketing and virtual shopping.
Paul Nulty, never one to be slow in providing opinions – yes, and insights – into the ways of the world that he lights, explains to Chris Fordham how the high street is changing and that retailers need to get on board with a new way of purchasing or face the consequences of being left behind.
And lighting design has a big job to do!
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