This past year has demanded that lighting companies shift their marketing focus to whatever can be contained within a rectangular screen sitting on a dining table. Online marketing has been with us for quite a tie but its never really been understood, let alone appreciated for what it can achieve, companies preferring the traditional face-to-face route to business. The pandemic has seen that off – and if we conflate social distancing with the climate crisis, it’s possible to imagine a future where face-to-face interaction is remembered as an exotic adventure of more innocent (though deadly) times.
Katrina Sutcliffe belongs to a new generation of online marketeers and we’re happy to welcome her to the A-Team of talent that is The Light Review.