I mean, ‘whut?’
This was a new one to me until a couple of weeks ago. Its not that I don’t understand what ‘entry level’ means. If someone comes to me and says they fancy taking up a musical instrument, or get on a bicycle for the first time in fifty years, then I’m likely to suggest that they invest in an ‘entry-level’ model of whatever it is they’re thinking about.
There are no circumstances where I see that this relates to a light fitting.
What I think it means is ‘we’ve made this fixture to be just on the right side of borderline acceptable; expect no bells or whistles; or finesse; but it works.’
Its what we used to call a ‘budget fitting’ . . . or ‘cheap’.
But in these days of having some really bad stuff in the marketplace, ‘entry level’ might become a term that we may have to get used to.